Save Prada Marfa: Mission Accomplished!

In case you missed it in the news last week, the roadside artwork known as PRADA MARFA got a reprieve from TxDOT.

We told you almost a year ago that PRADA MARFA was in danger of being torn down because of it's classification as an illegal advertisement by TxDOT.

The art installation erected nine years ago along Highway 90, about 40 miles from the small artsy town of Marfa by Scandinavian artists Elmgreen & Dragset faced destruction from TxDOT after it was declared an illegal roadside advertisement by the Texas Department of Transportation.

After nearly a year of publicity and negotiations, the Texas Department of Transportation told The Associated Press, that it has reached an agreement that will save PRADA MARFA by classifying it as a museum.

Controversy arose after Playboy installed an art instillation across from PRADA MARFA and then was subsequently cited by TxDOT as an illegal advertisement; since they did not first seek a permit before installing the 'artwork'. The Playboy installation was eventually removed and is on display at the Dallas Museum of Art.

The Ballroom Marfa Foundation, who manages the PRADA MARFA site obtained a lease for the privately owned roadside land, allowing the site to be considered a museum — with the mock-up store building as its only exhibit.

The long and the short of it is that, PRADA MARFA gets to stay right where it's at!

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(Dallas Morning News)